Direct Mail is one of the most effective ways to reach consumers. In 2013, nearly two-thirds of all consumers purchased something in response to a direct mail piece. Of course many of those consumers are older than 65 years old, so they are prime candidates for direct mail pieces.
Surprisingly, adults between 18-34 are the next highest consumer demographic for direct mail. Younger people are overwhelmed with emails and social media, so direct mail may be more efficient in getting your business noticed.
Since email is the most cost effective form of advertising for a small business, many people simply hit delete from their email boxes. A well designed direct mail piece will stand out from the crowd of bills.
Now Direct Mail is as inexpensive as pay per click,
so it’s worth giving Direct Mail a shot to market your business.
Tips for Developing
a Compelling Email
Kaleidoscope Consulting Group has managed hundreds of direct mail campaigns for clients across the country.
Connect with us to learn how we can give your business a lift through direct mail.